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In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
**Adult must be present for home delivery. Frozen items will not be left unattended**
AVAILABLE IN: 1 oz. Nuggets 3LB & 8 oz. Patties 6LB
AVAILABLE IN: 1 oz. Nuggets 3LB; Small bite-sized pieces 4LB & 8 oz. Patties 6LB
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, crafted especially for your canine.
A nutrient-rich hydration option that’s packed with vitamins, minerals, electrolytes, and more—the “universal milk”! Suitable for dogs or cats. Original Raw Goat Milk is available in 16oz, 32oz, and 64oz resealable bottles.
A nutrient-rich hydration option plus organic pomegranate and blueberries—ingredients that are known to provide antioxidants for immunity support! Suitable for dogs or cats.
A nutrient-rich hydration option plus organic cranberries and apple cider vinegar—ingredients that are known to provide urinary tract support! Suitable for dogs or cats.
A nutrient-rich hydration option plus organic kale and quinoa—ingredients that are known to support energy and vitality! Suitable for dogs or cats. Blend of three beneficial microorganisms deliver 5 billion CFUs per ounce.
A nutrient-rich hydration option plus organic pumpkin and ginger—ingredients that are known to provide fiber and support digestion! Suitable for dogs or cats. Blend of three beneficial microorganisms deliver 5 billion CFUs per ounce.
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